When Google AdWords – now known as Google Ads – hit the scene (and with it Google Ads tools), it changed the way that PPC agencies approached online marketing. It’s a fair system; you only have to pay for your ad when a customer takes the next step and visits your site.
You can tell that Google Ads has been a successful platform when you consider the claim that running online ads with them can boost brand engagement by 80%. This is a really incredible statistic to think about.
But, once you garner more visitors to your site, how do you keep them there? What have they been searching for out there on the web? What would they like to read about on your blog?
That’s where analytical tools and PPC agencies come in. They bring the reports right to your desktop and allow you to take the next right step. Here are three Google Ads tools you’ll definitely want to consider.
Top 3 Google Ads Tools
1. KW Finder
First up, we have KW Finder. In order to rank your website on Google, you need to include the search terms you want to target somewhere on your site. Typically, marketers do this using blog posts. But how do you know what terms/keywords to target?
That’s where KW Finder comes in. Whatever topic you have in mind, search a relevant term in this tool. It’ll run a quick search and return a bunch of similar keywords that people are currently searching for.
If the exact term you searched for doesn’t rank, it’ll list similar phrases that are ranking and you can add these into your content seamlessly.
There’s a free version of this Google Ads tool on offer, providing users with just three lookup searches per day. Or you can take the plunge and pay $13/month for unlimited use of KW Finder. This is just a small fee to pay for the reassurance that you’re actually targeting relevant keywords that are going to get you the best traffic for your site.
2. Google Analytics
Google Analytics is a great way for you to see what’s working and what isn’t. When you run a report, you’ll be able to see which keywords were a great choice and which ones didn’t convert customers. Of all the Google Ads tools to use, this is the most essential.
The reports don’t stop there. Google Analytics will also show you which pages saw the most traffic, where those visitors came from, when they visited the site, and more. Like KW Finder, you can start for free. The deep level of analysis you get is incredibly useful. Here’s a glimpse of the data that Google Analytics can provide you with:
- How many hits your site got at specific times of the day
- Your website’s bounce rate (the percentage of users who leave your site after visiting only one page)
- How long users were on your site for
- Which devices were used to access your website
- The countries where your traffic is coming from
All of this information makes it possible to find out which parts of your strategy are working. Let’s say you make a strategic change and Google Analytics shows that your bounce rate has dropped by 7.1%. This indicates that your new strategy brought positive results and is working. On the other hand, if the bounce rate increases, you know to revert whatever changes you made to your strategy.
Bottom line: don’t under-use a free tool like Google Analytics. It’s so simple, yet crucial for monitoring your strategy’s success.
We’re told not to compare our success to others. However, there’s nothing wrong with learning from some of our idols. This is where SpyFu comes in. It allows you to see which keywords your competitors are using for their campaigns and site pages.
And you don’t have to put your spyglasses down there. SpyFu will also tell you what your competitors are paying per click, what their click-through rate is, and how many searchers are coming to their website per keyword.
That’s not all SpyFu can do though, it’s one of the more in-depth Google Ads tools out there. It can be useful for researching your competitors’ SEO campaigns, PPC campaigns, and overall it’s a great PPC spy tool.
If you’re wondering “Well why would I want to copy what my competitors are doing with their marketing campaigns?”, you’re not alone. But the answer is simple. Think about how much money these big companies invest in marketing. They do a lot of testing to find out what ads work best and what SEO strategies will get the best results. These are things you need to do as well.
The difference is that these companies have figured out a lot of it already. So if you can see what they’re doing, you’ll also see what keywords are going to deliver you good results. Sure, you’ll be competing with the same competitors, but at least you’ll know where your attention should be focused.
PPC Agencies Are the Golden Ticket
While all these tools are fabulous, what if you just don’t have the time or brain space to handle all these searches and reports? That’s where PPC agencies come in.
They can do all of the research to uncover what keywords will serve your business the best, and they can put together reports to present your results in a way that allows you to see what’s working and what needs to change.
Here at KonvertLab, we get the best results for our clients. Instead of focusing entirely on campaigns and the best Google Ads tools, we also focus on your landing page experience. That’s the key to unlocking the cost-per-conversion metrics you’ve been dreaming about. So, get in touch with us and let’s get started on growing your business!