How to Best Use Linkedin Lead Gen Forms

If your business relies on targeting people in a certain job role, a LinkedIn lead generation form is a great way of getting really high quality leads at a good cost per conversion.

I know that the majority of people are afraid of using LinkedIn which is mostly because of costs being high. While I do agree with this, especially if we compare LinkedIn to Facebook and Google, LinkedIn’s lead gen forms are really, really good and have outperformed every other method I tried.

When it comes to getting job title specific roles and high quality leads for clients who need that job title role, a lead gen form on LinkedIn works wonders.

How a Lead Generation Form Helps

For example, I have this one client in the software space and they need to target HR managers in a specific industry. LinkedIn lead gen forms have simply been crushing it with their cost per conversions being so cheap.

The reason they’ve been working so well is simple: it’s not just sending random people that have the job title. No, it’s actually creating a campaign that’s specific to that job role name.

Campaign for HR Managers

It then uses an Ad Copy which mentions that specific job role name, and then uses an ebook, whitepaper, or anything else which talks to that exact job role.

Ad Copy for Job Role to Ebook or Whitepaper

Doing this makes it so frictionless for your targeted audience to opt-in. Even better – LinkedIn’s way of opting into a lead gen form is as simple as clicking one button and it then prepopulates with all your LinkedIn data.

So, even though LinkedIn might be more expensive, it’s worth the investment. It makes lead generation forms super frictionless, it’s a great way to chop your costs, and it gets really high-quality leads.

That’s really all there is to it. I would definitely recommend using them, especially if your business relies on targeting people with a certain job title role.

Take Your Business to The Next Level

At KonvertLab, this approach has worked really well for us and our clients, so I can confidently say that you should give it a shot!

If you want more advice on lead generation or want to have a professional PPC agency take your business to the next level, book a Discovery Call and we can start discussing the future of your business’s digital marketing.

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