Nothing hurts as much as almost closing a deal only to lose them at the last hurdle. That is why a remarketing campaign is such a powerful and vital component for any business.
But how can you effectively remarket yourself and not make the same mistakes the second time around?
Well, keep reading because we are going to take a look at five ways you can supercharge your remarketing efforts and turn those losses into new business.
What is Remarketing?
Remarketing, sometimes known as retargeting, is when you target people who have already interacted with your website or who have engaged with your ads before.
The purpose of this strategy is to reach out to people who have already shown interest in your business. For that reason, it’s an incredibly valuable type of campaign to run.
Think about it: these are people who were already accepting your business on some level. Maybe they abandoned their cart or browsed your store before leaving. It doesn’t matter. What matters is that they are the perfect type of people to nudge and say, “Hey, remember us? We’re still here and here’s why you should check us out again”.
If they’ve shown interest before, there’s a good chance they’ll show interest again!
Remarketing Campaign Strategies
1. Try an In-Market Campaign
Once you have people in your marketing stream, it is easy to assume the job is done. That is not the case at all. Closing the deal means having an in-market campaign ready to go and help finalize the sale and maximize your chances at converting.
What is an in-market campaign? Google’s algorithm uses a collection of data based on customers’ live browsing activity of websites similar to yours to determine who is on the verge of buying. The people that fall into this category are an in-market audience.
Completing your remarketing campaign while consumers are still in your funnel is the best strategy for conversion.
2. Audience Segmentation
If you are not getting the closure rate you want, maybe consider adjusting your audience segmentation. Start this in your remarketing funnel. Sort customers into different groups with specific strategies targeted at each demographic.
This hyper-targeting approach provides very relevant ads to distinct groups of people. On Facebook in particular, you can get very precise. Facebook Ads lets marketers target users based on their location, interests, and even job title.
Watch the results of this remarketing strategy, analyze the data, and you’ll definitely notice an increase in your conversion rate. This isn’t just good practice for a remarketing campaign, but for any type of campaign you’re running.
3. Create Multiple Banners and Ad Images
Images and banners are key marketing materials. When it comes to your remarketing efforts, try to change things up.
Play with multiple banners and try them at different times of day to see which have the most impact. By getting insight into what images appeal more to customers and, more importantly, what images don’t, you can pinpoint the most effective images to use in your ads.
This is just another example of why split testing is crucial. It’s essential for running any campaign and maximizing your results.
Ads and banners are especially important when advertising on social media, which is still a leading platform for any business.
4. Email Marketing for Mailing List Subscribers
Although not every business is fond of email marketing, it definitely has its uses. This includes as part of a remarketing campaign. Building an email list takes time but its a great way of keeping in contact with individuals who have a genuine interest in your business.
If someone is signing up to be on your mailing list, not only does this show they have interest, but it means there’s a chance of making a sale.
The catch here is that if you want to maintain a strong email list, you have to put in the effort to produce high-quality content. Whether it’s a monthly newsletter or industry tips, having a great email list comes at the cost of effort on your behalf.
5. Targeted Marketing for Abandoned Shopping Carts
If you sell products or services through your website, then using the shopping cart is a great way to go out and get extra sales.
If people are leaving items in their shopping cart, it means they are undecided. It also means that you still have a great chance of sealing the deal. People who leave items in their shopping cart fall into one of many different categories. To name a few, customers who:
- got distracted in the middle of checking out
- changed their mind about buying whatever you’re offering
- plan on returning and paying later on
Be optimistic and assume that everyone who partook in cart abandonment either forgot to return or is undecided.
With the help of a retargeting campaign, focus on these people. It’s clear that they were thinking about buying from you at some point, but something got between you and their purchase. By reaching out to them, you can flip some of those cart abandonments into sales.
Remarketing Campaigns Support Business Growth
Converting potential customers to full-blown customers is a vital step in the sales process. Being able to go out and close the deal is essential, but that won’t always happen the first time you encounter a new customer.
By having the sense to take a loss and retarget your audience with a strategic remarketing campaign, you’re proving that you are doing everything you can to make as many sales as possible and grow your business.
Check out some of our other posts on boosting conversions, increasing business efficiency and more. These will give you the extra motivation and knowledge to continue striving for more sales.
When you’re ready to take your advertising and remarketing efforts to the next level, get in touch. With our expertise, you can take your marketing strategy to a whole new level and achieve sales goals that you never thought were possible.