Today weʼre going to be talking about the top CRO tricks that you can use to skyrocket your landing pages’ conversion rates.
So thereʼs a lot of little things you can change when optimizing your landing pages and unfortunately, thereʼs not a single one that is the Holy Grail. But from my experience, I think I have a few that are pretty damn close to it.
I’m going to be going through each of these CRO tricks that I’ve seen work time and time again across clients in various industries. So, let’s get right into it.
1. Simple Landing Pages
The first tip is to have really simple landing pages.
This might sound like it’s not the most helpful tip, but let me explain.
When designing a landing page, you’ll often times want to include a lot of things like:
- social proof
- logos of clients youʼve served
- answering objections
- frequently asked questions
…and things like that. But what I’ve found is that actually, in some cases, you can skyrocket your conversion rate by removing all of these things.
For example, in one scenario we were sending people to a landing page essentially pitching them on our agency and all the great work weʼve done. For variation, we would simply send them to a Typeform.
Yes, I literally mean a Typeform page – nothing fancy at all. Do you want to guess which landing page won? Thatʼs right, the simple boring Typeform page.
That page simply asked them what kind of services they were interested in.
Not everyone needs to be sold on a long form landing page about why they should work with you before they inquire. In fact, some people just want to get straight to the point and reach out to you with their needs.
And, for that reason, that’s why I think that this approach to landing pages works incredibly well. It’s super easy to implement and the sooner you try this conversion rate trick, the better.
2. Multi-Step Forms Instead of Longforms
The second CRO trick I suggest you try is having a multi-step form over a longform.
So, if you follow the advice of Leadpages founder Clay Collins, youʼll know that multi-step forms are going to beat out their longform counterparts a lot of the time.
The only time Iʼve seen this approach not work is when you have only a few questions to add to the form. If all you’re asking is for their name, email, and phone number, then a longform would be more appropriate.
The psychology behind this is that when you have a multi-step form that is displayed once the page visitor clicks a button, this forces them to make a micro-commitment. As Clay Collins explains, this puts them in a mindset of saying yes to whatever your offer is.
So, when they click on the “Download Now” or “Subscribe” button you have on the landing page and they see the form in a multi-step fashion, there’s a much better chance they opt-in versus signing a form and bouncing from the page.
After seeing this work across every industry I’ve worked in, I think this is hands down one of the best ways to skyrocket your conversion rate.
I’ve experimented with longforms and multi-step forms throughout my time working for other agencies and when running my own, and multi-step forms have always proved to be the superior choice.
But make sure you’re doing it right. My advice to you would be to replicate Typeform’s approach to multi-step forms as much as possible. They really nailed it down to an extremely high conversion rate.
3. Giant “Call Now” Buttons
This third entry on our list of CRO tricks only applies if you are focusing on call-in leads. What I would typically do in this scenario is, on mobile, have what’s called a sticky footer which has a simple tap-to-call button.
My reason for doing this is that a lot of the time, mobile users have to search around the landing page for a phone number. This is frustrating and discouraging – they want a solution and they want it now.
Make this stupid simple for them; have a sticky footer that has a giant tap-to-call button. This way, no matter where they scroll to on the landing page, calling you is literally a tap away.
For whatever reason, I’ve seen this convert a lot better than having a very small heart attack phone number in the top-right corner of the mobile landing page. Who would’ve thought?
4. Disable All Navigation
The next one of our CRO tricks is to disable all navigation.
This one should be obvious but I see it so often that Iʼm going to through it out there anyway.
You should not let the prospect leave your landing pages in any way, shape or form. This is unless you’re doing some sort of long conversion form, customer education thing, or something along those lines.
Basically, you want to squeeze them through the page so that they submit the opt-in form or click that call button.
If you have your prospects click on a link to your case studies and they’re taken to a different page, there’s a good chance you’ll lose them.
Again, it might make sense to do this in some industries where there’s a longer conversion cycle. However, for most industries, you want to give them no other choice but to opt-in.
I think that this particular CRO trick works because it basically forces them to make a decision. There have been various conversion rate tests that show when they’re forced to make a decision, the odds will usually end up in your favor.
Conclusion
There you have it, 4 incredibly useful CRO landing page tips to take onboard.
None of these are too technical, just put yourself in the shoes of a potential customer and think about what would turn you into a conversion.
A simple tap-to-call button, or maybe just removing navigation buttons – the simplest of changes can skyrocket your landing pages’ conversion rates.
Perhaps you’ve been struggling with your conversion rate for a while and you’ve been pushed to the limit. Don’t worry – KonvertLab are here to help. Book a meeting with us today and find out exactly how we can help you get those much-needed conversions.
