4 Essential Tools for Small Business Email Marketing

Are you using email marketing to promote your business? If not then something needs to change – you should be!

As of 2018, there were over 2.8 billion email users in the world. That’s a ton of people! And you can reach them using very little effort and, more importantly, very little cash.

But it’s important that you have the right tools to make your email marketing campaign a success. Without the right arsenal your otherwise perfect campaign could get little result.

In this article, we’ll give you 4 essential tools for small business email marketing so that you can step up your game!

1. Constant Contact

You’re getting a great deal when you sign on to use Constant Contact. It offers a ton of tools at the right price and its package includes social media sharing, free images, and Facebook Ad integration.

For a beginner, they offer the best support. They have live chats available with their representatives to help you along the way and a large library of resources exclusively available to their customers.

If you’re on the fence about paying for Constant Contact, they’ve got a 60-day free trial period so you can try out the goods before you buy. And the upgraded email plus accounts offer more advanced features like coupons and subject line testing.

Even if you’re not a beginner, this is a great place to start when trying to turn your email marketing campaign around.

2. Hemingway Editor

Don’t have the cash to hire a professional writer? That’s okay and it won’t hold you back. Hemingway editor can help you improve your writing style for free.

It’s important that your email content be concise and easy-to-read. You’ve only got a couple of seconds in your viewers’ day to make an impression. So, it’s important that you write an email which addresses your message in as few words as possible and which grabs their attention.

After you’ve written your content, plug it into Hemingway to get tips to simplify your writing. It helps you whittle down long sentences, remove unnecessary adverbs, and cut out passive voice.

This is also a fantastic tool to use when creating blog posts as it highlights sentences that are difficult to read, and also grades your writing.

3. MailChimp

If you’re dipping your toes into the email marketing waters, try MailChimp first. Why? Because their free service includes up to 12,000 emails per month.

The free plan is limited in its offering, but it’s good enough to get you started. If you get a feel for MailChimp and decide you want more, their paid plans start low at only $10/per month.

MailChimp gives you an easy email builder and some simple analytics tracking. You can also use it to send out surveys to get customer feedback.

Over the years it has become one of the most popular email marketing services on the market, and rightfully so.

4. Drip

Drip offers businesses a more advanced set of tools. So, it’s a great tool to use after you’ve gotten some experience in the email marketing world.

Its biggest selling point is that it helps you target your audience segments better. It gives you a better platform to customize emails based on that target audience.

Plus, Drip gives you easy options to integrate your marketing campaign with website builders like WordPress, or with e-commerce sites like Shopify. So, you can add easy sign-up to your website and shopping carts using Drip.

Make Small Business Email Marketing Work For You

When you’re looking at small business email marketing tools, pick the ones that work best for you. The tools we’ve mentioned here are just a few of the ones available to you, and they can be tailored to fit your needs.

When you start out, choose a service provider that gives you lots of support, like Constant Contact. MailChimp gives you the best free marketing services. And Drip is more advanced so it can grow as you do.

Looking for more tools of the marketing trade? Check out these 9 PPC tools that you can use to check up on your competition. On the other hand, our team at KonvertLab can get you on the same level as your competitors. Schedule a call and together we can make that happen.

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