5 Common Pitfalls in SaaS SEM Campaigns

Advertising of any kind is a delicate process. Newer and more powerful ways of marketing, such as SaaS SEM campaigns, only add more complexities that you must conquer.

Pitfalls are common in SEM campaigns, but there are some major ones that you can avoid. This comes from a potent understanding of PPC optimization and knowing how to work an SEM campaign.

With the right guide, you can boost your SEM success. We have that guide right here for you, so let’s dive right in.

Improving Your PPC Optimization

PPC optimization adds an extra trick up your sleeve for all of your basic SEM campaigns. It’s all about crafting the best pathways (like user quantity and current trends) to something that gets your business out in the world.

What happens when you miss the key foundations? Of course, things don’t pan out as well as they could have. These 5 items make up the most common, and yet easily fixed, pitfalls you need to avoid.

1. Relevant Keywords

Keywords are the lifeblood of any SEO and SEM strategy. If you miss some of the more vital and common keywords which could be driving a higher volume of customers your way, the other marketing methods will mean nothing.

The keywords you need are the ones that best suit your targeted audience when they’re in need of your service. What do people search for when they’re in need of what you provide? That’s your key.

Great keyword research can’t be overlooked and it’s something that has a huge impact on the results of any marketing campaign.

2. Taking Advantage of Video Marketing

Visual content has long been a flood washing through the internet. While there’s an oversaturation, it means it’s the kind of marketing that people consume.

Don’t drop an entire section of a marketing attack by ignoring video marketing. Hitting the biggest broadcast formats means more traffic for your SEM campaign and in turn, boosting SaaS sales.

3. Lookalike Audiences

Lookalike audiences are the other customers who may share a lot of traits with your current audience but aren’t tied to those interests.

These audiences fall through the cracks because they are often overlooked by marketers, and shifting the focus of a campaign to a lookalike audience isn’t obvious nor easy.

Targeted marketing that branches out and hits similar but different marketing groups allows you to double-dip on marketing advertisements with minimal effort.

On the other hand, if you don’t consider targeting lookalike audiences, you’re going to miss out on a lot of potential customers.

4. Remarketing to Keep Relevancy

Anyone who uses a SaaS solution needs to have a firm understanding of remarketing and why it can prove to be a useful tool. Those who forget it usually fail or, at the very least, get sloppy results from their SEM campaign.

Remarketing is how you readjust your tactic. SEO changes and shifts over time, trends are always moving, and customers won’t interact with you in the same way forever.

Having a marketing campaign that incorporates remarketing is a crucial part of PPC optimization and will strengthen your campaign. Learn how to adapt to changing tides and remarketing will help build a successful longterm campaign.

5. List-Based Ads and Trial Conversions

The last trick up people’s sleeve that gets forgotten is the power of list-based ads. It’s a simple enough idea, but it relies on extreme specifics to get your point across.

With list-based ads, you’re broadcasting only to the people on the list, those people you already have contact information for. This is a great way to round up everyone who has been on the fence and get them into the trial conversion status.

It’s blunt, but simple and effective, making it an easy pitfall for those who ignore or rely on it too much.

A New Step in Advertising

Mastering PPC optimization is often a constant struggle. These 5 items are the key factors which make up for a lot of the major pitfalls, but they’re also pivotal to SEM campaign success.

This guide was only a taste of the help that we, KonvertLab, can provide. Our services are cover a wide variety of digital marketing and advertising.

Want to get your business ahead of the pack? We have your back. Book a meeting with us today and we’ll help you rise to the top of your industry.

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