Validating That Sales of Product Was Not Only Possible but Also Profitable

Validating That Sales of Product Was Not Only Possible but Also Profitable

Validating That Sales of Product Was Not Only Possible but Also Profitable

The client is an online service providing legal forms and information for Estate Planning, Wills, and Guardianships.

The client is an online service providing legal forms and information for Estate Planning, Wills, and Guardianships.

The client is an online service providing legal forms and information for Estate Planning, Wills, and Guardianships.

Client Needs

This SaaS company came to us because they tried running Facebook campaigns themselves and with the help of other agencies with little to no success.

Our Approach

We worked with them to create and test out a Trust funnel. After the initial success, we were able to identify gender, age and some specific targeting options that lead to Trust sales.

We have further tested our assumptions and developed pathways to target our demographic better – which increased average ROAS for Trust sales.

Facebook Strategy

Here’s how we increased Trust sales by developing a funnel.

Facebook Strategy

Here’s how we increased Trust sales by developing a funnel.

We optimized metrics such as ad scheduling, demographics, and created retargeting campaigns while completely re-structuring the entire ad account.

Multiple Campaigns Launched
We launched multiple campaigns to quickly test out various demographics & interests to rule out non-buyers

Introduced Lookalike Audiences
We launched ad sets with 2% and 3% lookalike audiences and they have returned much better than 1% for them.

Scaled Up the Top-Converting States After analyzing the initial test results, we identified the states that converted the most and scaled them. 

We optimized metrics such as ad scheduling, demographics, and created retargeting campaigns while completely re-structuring the entire ad account.

Multiple Campaigns Launched
We launched multiple campaigns to quickly test out various demographics & interests to rule out non-buyers

Introduced Lookalike Audiences
We launched ad sets with 2% and 3% lookalike audiences and they have returned much better than 1% for them.

Scaled Up the Top-Converting States After analyzing the initial test results, we identified the states that converted the most and scaled them. 

Campaign Results

Landing Pages Created

We’ve tested the blog-post variant on this landing page, with a clear CTA – which was responsible for most of the booked calls.

Facebook Ads - Leads

Within the first 30 days we were able to generate leads ( form submission, email + phone ) at an average cost-per-lead of $3.20 as opposed to their previous lowest average of $15.

We Successfully Generated Over 1200 Leads in June With an 80.00% Reduction In Cost

Landing Pages Created

We’ve tested the blog-post variant on this landing page, with a clear CTA – which was responsible for most of the booked calls.

Facebook Ads - Leads

Within the first 30 days we were able to generate leads ( form submission, email + phone ) at an average cost-per-lead of $3.20 as opposed to their previous lowest average of $15.

We Successfully Generated Over 1200 Leads in June With an 80.00% Reduction In Cost

Facebook Ads - Trusts

After the initial success with lead generation, we’ve shifted our focus on getting Trust sales.

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