Getting your Facebook ad campaign up and running is only the first step. You have to keep adjusting your marketing plan to ensure it incorporates the best strategies that deliver top-notch results.
What are these strategies? The truth is that without experience in Facebook Ads, or at the very least a recent understanding (the dynamics of online marketing are constantly shifting!), you’re going to be at a loss.
Don’t worry though, we’ve got you covered. This blog post is going to dive into some of the best Facebook ad strategies that you can use to step up your own campaigns and start driving more business your way.
Facebook Ad Strategies
1. Set Up a Facebook Pixel
This can’t be understated: if you don’t already have a Facebook Pixel set up, get to work straight away. Basically, this enables you to do a more in-depth tracking of user activity.
Consider how valuable data is when it comes to paid ads. Just like we want to know what ads appeal to people the most, we also want to know how they engage with our websites after they click on the ad. The more data the better!
There are different ways to use a Facebook Pixel, the important thing is that you actually use them.
2. Problem Solving Ads
Something we love to do when running ads is present a problem. Now, whether it’s a product or a service you’re advertising, there is always a way to present it as the solution to specific problems.
This is a great Facebook ad campaign strategy because it puts people in a position where they can relate to the ad. And if they’re relating to the problem you’re presenting them with, they’re more likely to think, “Well maybe this actually is going to help me, I’ll check it out”.
Go a step further and split test which problems are more appealing to customers and find which one is the most relatable.
3. Don’t Forget to Remarket
Facebook Remarketing is especially powerful. The gist of it is you’re getting a second chance to sell your product or service.
People who: visited your website and added something to their basket, but didn’t complete the purchase; created an account but didn’t do anything with it; browsed your site and left before looking at anything.
Half the battle in PPC is finding out the audience that is most interested in what you have to offer, determining that target audience. So, you already know these people had enough interest to click on your ad, why not give it another shot and run a remarketing campaign?
4. Research Your Top Competitors
Research is an essential part of strategizing. You need to research the best keywords to target, the most relevant audiences, and you should extend this to research your competitors too.
You’re trying to come up with ad ideas and find which ads get the most traction, and your competitors are doing this too. They want to do exactly the same as you, so why not start researching what’s been working for them?
They’ve already done the research and likely have found a few things that work best for them, so leaching off of them this way can be beneficial.
Here’s a tip: if you see a competitor running a specific ad frequently, or variations of one ad, then that’s where to focus your attention. The chances are that ad is getting them results so they’re putting a lot of effort into running it more than others.
5. Location-Based Targeting
After you start setting up an audience in Facebook Ads, you’ll be shown a “Potential Audience Reach”. This is the total number of Facebook users who fall into the target audience you’ve just outlined, and it’s usually pretty high.
The thing is, if your potential reach is hundreds of thousands, your Facebook ad campaign strategy’s audience is way too broad. You want this to be hyper-specific so that you’re targeting a distinct group of people. The way to narrow down your reach is with location-based targeting.
If you’re running a local business then you can actually use the address and target people within a set mile radius. Rather than targeting people in your state who may be too far away to care about what your ad is telling them, get specific with the location.
6. Try Different Facebook Ad Types
Facebook offers a pretty diverse selection of ad types. And whilst you shouldn’t spread your budget across too many ad types at once, it’s worth doing some tests to determine which ad type performs the best for your business.
Some people like to stick with basic boosted ads but in our analysis of 2020 PPC Marketing trends, we explain why video ads are going to play a huge part in ad campaigns this year.
Facebook Ads is equipped with enough of a selection that you can achieve any goal you set – generating more leads, increasing site traffic, brand awareness, and so on.
7. Facebook Lookalike Audiences
This is something we mention time and time again, and it’s really worth spending the time on. A lookalike audience is an audience which resembles your target audience.
By targeting this new type of audience, you’re putting ads in front of a completely new slate of individuals who have very similar interests to your target audience. Thus, there’s a very high chance that they’ll be interested in your product/service.
Read our article on Facebook lookalike audiences for more information on how they work and how you can set one up yourself.
8. Host a Facebook Giveaway
Giveaways are best done if you’re selling a line of products, but they work for SaaS too. All you have to do is create an attractive ad as part of your Facebook ad campaign, advertise your product or service, and tell readers that they have a chance at a freebie.
To participate, request that they like the Facebook page, sign up for your email newsletter, or anything that will get them to engage with the ad.
There are short term benefits like getting more page likes, but people who engage with the giveaway who are interested in your business will stick around and find out more.
9. Get More Facebook Reviews
Last of all, if you want to build more trust between your business and customers, focus some attention on getting more Facebook reviews.
It might not seem significant, but this can be a decisive factor for some customers. They see your one of your Facebook ad campaign’s ads in their feed, relate to what problems the ad is presenting them with, and want to find out more. So they click the ad and start diving into your page. After noticing that you’ve only got 5 or 6 reviews they decide to look elsewhere and you’re out a sale.
What’s most disappointing about this is that you can get Facebook reviews relatively easily. Here are a few ideas:
- Offer existing customers a discount if they send you a screenshot of their review
- Host a giveaway which requires users to have liked your page and posted a review
- Give reviewers your product/service for free to write an honest review about
Even if you just boost that review count up to 50, that’s a big improvement from single digits.
Let KonvertLab Develop Your Facebook Ad Campaign
Hopefully with all of these strategies by your side, updating your marketing approach is easier. If you don’t take steps and use modern strategies, the chances of your campaign being successful are slim.
Maybe the main thing you’ve taken away from this blog post is that preparing a Facebook marketing plan is going to consume too much of your time or is too difficult for you to handle alone. This is understandable considering the effort that’s required to run a successful Facebook ad campaign.
At KonvertLab, we have a knowledgeable team who are capable of strategizing a successful plan on your behalf. All that’s left for you to do is book a meeting where we’ll get into the specifics of how we can help your business!