Project Overview
About:Â 250+ person, Inc. 5000 company in IT service management with an emphasis on cybersecurity. They tasked us with re-launching the entire Google Adwords initiative due to poor past performance.
Within the first 3 months of working together, we reduced cost per lead by more than 30%, while increasing the quantity of leads.
Reduced Cost-Per-Conversion by 91%+
Increased the QUALITY OF INBOUND LEADS
Increased OVERALL LEAD VOLUME by 400%+
"We've been working with Konvertlab for a while now, and I am very happy with the quality of service, updates, and steadily increasing results. They've provided significantly better results than anyone we've worked with on paid ads and I would definitely recommend them to anyone looking for a great marketing partner."
Colleen B.
Director, Marketing Communications
Inc. 5000 Company
Inc. 5000 Company
How We Did It
- New landing pages with best CRO practices
- Breadcrumb Technique & multi-step forms
- Single Keyword Ad Groups w/ KW-Specific Landers
- High volume landing page & ad campaign A/B tests
- A/B tested advertising platforms, including LinkedIn
