With all the hype around online marketing, you might be wondering why a Paid Search Agency is such an important addition to your business. One word: conversions.
The higher the conversion rate your campaigns yield, the more revenue for your business. Of course, there are several other important factors like CPC and ROI, but one of the main things an agency can help you with is your conversion rate.
In this blog post, we’re going to discuss the importance of hiring an agency, what an agency can do for you, and how it can make a huge impact on your business’s success.
What is a Paid Search Agency and Why Should I Care?
The overall benefit that a PPC agency brings to the table is increasing your revenue. Agencies do this by running paid search campaigns. This is a type of advertising campaign that appears on the side, or at the top, of Google’s search results page. It’s the effectiveness of these ads that get people to convert into paying customers.
The more people an agency can get to click on your ad, the more conversions you get and the more valuable their services become. Focusing on specific ads: the more conversions an ad gets, the more valuable that is to your business. You can scale that ad by investing more, and this leads you to even more revenue. It’s as simple as that!
You’ll find that a Paid Search Agency offers a wide array of options. Proven PPC agencies are capable of launching successful display ads, remarketing campaigns, and social media campaigns. It’s just a matter of deciding what type of ads you want to run and finding an agency who can provide that service to you.
If you care about increasing your business’s revenue then you should care about getting an agency onboard. With their experience and expertise, you can expand your business exponentially.
What Are the Benefits of Hiring a Paid Search Agency?
1. Time is Money
So, what reasons are there for hiring a PPC agency? Let’s start with the most obvious benefit – it saves you time. In any business, time is money. Having someone else do the work for you will give you more time to focus on the other aspects of your business, while the professionals take care of growth.
2. They Know the Ins and Outs
PPC agencies are experts at paid search campaigns. They know the best strategies and techniques that get results – they know more than you.
As such, they know where you should be targeting your marketing efforts so that you’re not wasting money on ads that won’t convert. If you don’t have the experience, you’re going to make a lot of mistakes that an agency wouldn’t.
3. They Can Help You Grow Organically
Even if you don’t want to run a paid search campaign, a Paid Search Agency can help. Through services like SEO or SEM, organic growth is a service that most agencies will provide you with. It may take more time, but an organic approach is still a viable way to increase ROI.
4. Financial Ease of Mind
Running a campaign yourself, especially with inexperience, will leave you constantly wondering if you’re wasting money. With a PPC agency managing it for you, you can rest knowing that your budget is being spent properly.
While they’ll have control over how exactly your budget is spent, you will be kept in the loop so that you know where your money is going. This enables you to measure and track the investment closely.
Even better: all major platforms provide such in-depth analytics that you can see exactly where your money is going. While your chosen agency will usually give you regular reports on how campaigns are performing, you’ll also be able to see real-time data through Facebook Ads and Google Ads.
Every penny that they invest on your behalf is easily trackable.
5. You Can Refocus Your Attention
By taking the reigns, you get to focus on the rest of your business. You can step up your client engagement, come up with new product ideas, and generally focus on everything except online marketing. If you choose the right agency, you can have full trust in that they know what they’re doing.
Choosing the Best Paid Search Agency
There are a lot of things to consider when you’re choosing an agency. Here are the top three things to keep in mind and watch out for:
- Portfolio. Always check out their portfolio or any case studies. This is the best way to see the work they’ve done in the past, see the industries they specialize in, and get an idea of what the agency is capable of.
- Pricing. There are two parts to pricing: your advertising budget and the agency fee. Most agencies are going to recommend you start with a budget of a few thousand, but this is going to depend on the platforms you’ll be focusing on. It’s easy to fixate on your budget and forget about the agency fee, so remember to take that into account so you don’t get a huge surprise when you’re given a quote.
- Guarantees. This is significantly important. If a PPC agency gives you any guarantee of results (e.g. they guarantee that they’ll double your conversion rate in 3 months), that’s a red flag. With so many moving pieces and uncertainties in digital marketing, it’s impossible to guarantee anything. A truthful agency won’t guarantee this.
Obviously there are a long list of things to note when you choose a Paid Search Agency, but these are the top things we suggest focusing on.
Hire the Right Paid Search Agency
The bottom line: choosing a proven Paid Search Agency will save you valuable time, increase your ROI, and ultimately grow your business. However, you might have the problem of not knowing which agency to choose.
When making your decision, our (biased) opinion is that you should consider KonvertLab. The results we’ve gotten our clients prove our track record, and we have experience in a wide array of industries. Book a call with us and we’ll get into the specifics of how we can help your business grow.