When Google AdWords – now known as Google Ads – hit the scene, it changed the way that PPC agencies approached online marketing. It’s a fair system; you only have to pay for your ad when a customer takes the next step and visits your site.
You know it’s a proven system when you consider AdWords claims about 80% of online users. But, once you garner more visitors to your site, how do you keep them there? What have they been searching for out there on the web? What would they like to read about on your blog?
That’s where analytical tools and PPC agencies come in. They bring the reports right to your desktop and allow you to take the next right step. Here are three tools you’ll definitely want to consider.
First up, we have KW Finder. In order to rank somewhere on Google, you need to include the search terms on your site that people are typing into Google. Whatever topic you have in mind, you can type that keyword into KW Finder and they’ll tell you if it’s something people typically search for.
If your exact term doesn’t rank, they’ll list similar words and phrases that are ranking, allowing you to seamlessly input those into your content. They offer a free version that allows you three lookups per day. Alternatively, you can take the plunge and pay $13/month for the unlimited tool.
This is a small fee to pay in return for the assurance that you’re targeting relevant keywords that’ll get you traffic.
Google Analytics is a great way for you to see what’s working and what isn’t. When you run a report, you’ll be able to see which keywords were a great choice and which ones didn’t convert customers.
The reports don’t stop there. Google Analytics will also show you which pages saw the most traffic, where those visitors came from, when they visited the site, and more. Like KW Finder, you can start for free, and let the analysis and positive change begin immediately. Here’s a glimpse of the data that Google Analytics can provide you with:
- How many hits your site got at specific times of the day
- Your website’s bounce rate (the percentage of users who leave your site after visiting only one page)
- How long users were on your site for
- Which devices were used to access your website
- The countries where your traffic is coming from
All of this information makes it possible to find out which parts of your strategy are working. Let’s say you make a strategic change and Google Analytics shows that your bounce rate has dropped by 7.1% – this shows that your adapted strategy brought positive results. On the other hand, if the bounce rate increases, you know to revert whatever changes you made to your strategy.
Bottom line: don’t under-use a free tool like Google Analytics. It’s so simple, yet crucial for monitoring your strategy’s success.
We’re told not to compare our success to others. However, there’s nothing wrong with learning from some of our idols. This is where Spyfu comes in. It allows you to see which keywords your competitors are using for their campaigns and webpages.
And you don’t have to put your spyglasses down there. Spyfu will also tell you what your competitors are paying per click, what their clickthrough rate is, and how many searchers are coming to their website per keyword.
PPC Agencies Are the Golden Ticket
While all these tools are fabulous, what if you just don’t have the time or brain space to handle all these searches and reports?
That’s where PPC agencies come in. They can work the appropriate keywords seamlessly into your text. They can run the reports and present the findings that allow you to see what’s working and what isn’t.
Here at KonvertLab, we get the best results for our clients. Instead of focusing entirely on Google Ads Campaigns, we also focus on your landing page experience. That’s the key to unlocking the cost-per-conversion metrics you’ve been dreaming about.
So, get in touch with us and let’s get started on growing your business!