Project Overview
About: Direct lending company who targets commercial infrastructure & residential projects. I worked in tandem with Ryan, their point of contact, who was also a former ads engineer @ Google.
We optimized Google Ads to the point where we had tackled all of the main areas of improvement, then shifted our attention to Facebook Ads.
With the learnings from our initial campaigns, we were then able to surface cheaper cost-per-leads by 72% below their initial CPL.
Reduced Cost-Per-Conversion by 72%+
increased conversion rates TO 45%
Increased OVERALL LEAD VOLUME by 200%+
"Doing lead generation in a fast and repeatable manor while focusing on CRO efforts has driven a wealth of leads that have active funding scenarios. We are closing loans against those leads and these are incredibly difficult to surface in our market. There's no question, I will always use Lewis and his team and look forward to future success together."
Ryan R.
Sr. Dir. of Marketing