Increasing ROAS by 10X & Increasing Average Order Value

Zedric’s is a meal prep company that creates healthy, chef-prepared meals for people on-the-go in the city of San Antonio.

Increasing ROAS by 10X & Increasing Average Order Value

The Challenge

Being a B2C client, they were looking to acquire repeat buyers though Facebook + Google. Their challenges were consistently reaching their target buyer demographic through these channels and acquiring them as potential customers.

Their Needs

Zedric’s came to us because they tried running Google & Facebook ads campaigns internally but were paying more than what the industry standard was per customer. Standard was around $15-$20

Our Approach

We worked with Zedric’s to first identify their ideal buyer profile – things like their age, wealth, their interests, etc. We tested our assumptions and developed pathways to target their ideal customer. 

 

Here’s how we increased ROAS by 10X and increased average order value.

Facebook Strategy

Overview

Improved Ad Copy & Image Creatives

We’ve taken what worked for Zedric’s before and improved ads with new copy, images and tested out a lot of different variants until we’ve found a few that had the highest conversion rate.

Launched Video-Only Campaigns

After the comprehensive competitor research, we’ve decided to test out video-only campaigns since 95% of the competitor’s ads were video.

Created multiple retargeting campaigns

We were able to hit 10x+ ROAS by retargeting to different audiences (based on the stage they were in) we’ve had different offers for people who just visited, added to cart and initiated checkout.

Identified top-performing demographics & time of day

Reviewed Facebook analytics and identified top-performing age, gender, and time of day. We’ve used this information to create additional ad sets and automated (dayparting) bid strategy.

Provided CRO suggestions

We’ve provided a ton of suggestions to their design team and had them implement most of the changes we requested.

KEY RESULTS

We were able to get up to 10X ROAS! That was our best month so far. On average, we are hitting 5X to 7X ROAS. 

DECEMBER 2018: BEFORE KL

MARCH 2019: AFTER KL

BEFORE STARTING

ROAS: 2.95X

RETARGETING CAMPAIGNS

AFTER 2 MONTHS

ROAS: 10.18X

RETARGETING CAMPAIGNS

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