You’ve got an online marketing campaign but you aren’t seeing the results you were expecting to see. Naturally, you start looking into PPC services and wonder if they’re what you need for your business to succeed.
Only in very rare cases will PPC advertising services fail to push your business in the right direction. Assuming you have a trustworthy and knowledgeable agency leading the way, they’ll get you great results. This includes boosting your conversions and in this blog post, we’ll be discussing how these services will drive more conversions your way.
What Are PPC Services?
PPC (Pay-Per-Click) is a type of advertising that takes place on search engines and social media platforms. Unlike organic growth, PPC services need to be backed by a budget. How much do you need to get started? This is something we’ve gone over in another post, so be sure to check that out before making your decision.
Paid ads come in many forms. There are Facebook Video Ads, YouTube Sponsored Cards, and Google Shopping Ads. Each of these are just one type of ad on the respective platforms and there are plenty of others to choose from.
Services, though, are what an agency provides you with. Rather than you having to manage your online marketing campaigns (which, if you don’t have much experience with, will result in a plethora of mistakes and wasted money), the agency uses their expertise to manage them for you.
Which specific services they offer you will depend on your business. Keep in mind that when you approach an agency you might already have some ideas in mind (e.g. which platforms you want to use). However, it’s a good idea to take their input into consideration. They usually know which platforms work for which industries so take their advice favorably.
6 Ways That PPC Services Boost Conversions
Now that you know what PPC marketing services are, let’s look at the 6 ways that they will help to boost your conversion rate.
1. Experience is Top Dog
An experienced agency offering you PPC services will know exactly what type of campaign your business needs, which strategies to adopt, and how exactly to increase your conversion rate. It’s the latter that is important in this case.
Experience is a given with any agency. However, there’s a lot more to it. It all boils down to this: experience means that the agency has run campaigns for plenty of businesses. They know about different industries, how those industries’ audiences respond, and they can use this experience for your campaigns.
Since they have this experience they are able to get you better results that will quickly boost your conversions.
2. Fewer Mistakes Will Be Made
Following on from above, this experience means that the agency is less likely to make Google Ads mistakes. Agencies are familiar with common mistakes and will know what steps to take to avoid making them. Even if they do make mistakes (nobody’s perfect!), their experience will guide them in correcting their errors.
So, how do fewer mistakes result in more conversions? Any mistake you make will impact your campaign, even the smallest mistakes. The result may be a lower ROI, a higher CPC, or a lower conversion rate.
Most of the time online marketing mistakes cause your campaign’s performance to slow down and this will mean your conversion rate is lower. Back to the main point: experience means fewer mistakes which means your conversion rate is less likely to suffer.
3. Retargeting Campaigns Can Be Used
Retargeting campaigns are something we bring up often and for good reason: they’re insanely effective. We’ve spoken about Facebook Sequential Ads before so we won’t dwell on this too much.
Basically, a sequential ads (retargeting ads) campaign involves taking a cold audience and warming them up. By this we mean you start with an audience who has never heard of your business, and you run a series of ads targeting that audience until they’re more familiar with your business. After running a series of ads you then try to get them to convert.
Why go through this hassle? Because if you are aimlessly targeting your cold audience with basic ads, and without a strategy, you’ll get fewer conversions. Retargeting them makes them more familiar with your business and the more you retarget an audience, the more conversions you’ll get from them.
Now, if you’re unfamiliar with retargeting ads, this can quickly become a disaster. That’s why having a PPC agency that provides PPC services manage your campaign is worthwhile. They’ll know which ads to use at each stage of the funnel and will overall get you better results.
4. Services Are Tailored to Your Business
Like we said before, every business is different. As such, the platforms you should focus on and the strategies you use will vary from other businesses. That being said, agencies can use their knowledge to tailor their PPC marketing services to your business’s needs.
Using the results they got from other clients, they can make educated decisions on how your campaigns are run. Even if you have experience running ads it’s unlikely that you have as much as an agency team. With their recommendations, they can tailor a package around your business so that you get the best results and the most out of your investment.
5. Cost-Efficient Campaigns, More Conversions
This is a big one. If you decide to run a campaign on your own then there’s a chance you get good results. Not great, but good enough. That’s fine but if you want to have a very cost-efficient campaign, paying for PPC services will yield better results in this regard.
An agency’s experience can go a long way. They know what mistakes can be costly and more importantly, they know how to maximize the number of conversions they get out of a budget.
6. You Can Focus on the Customers
Lastly, by having a PPC agency manage your campaigns, you get to focus on your customers. While this doesn’t directly affect your conversion rate, it does have an impact on customer retention. It’s one thing to get users to convert, it’s another to get them to stick around.
While focusing on a marketing campaign you have less time to run the other areas of your business. This can cause overall business performance to drop and you simply won’t be running your business as efficiently. Get an agency onboard and your business will be run smoother.
How PPC Advertising Services Can Help Your Business
The benefits of PPC advertising services vary depending on what you’re looking for. They will benefit your ROI and you can rest easy knowing that professionals are handling your online marketing efforts. On top of that, as you can tell from above, they’ll help you to get more conversions.
If we go to the most basic aspect of this – starting a PPC campaign – then there are even more benefits. Paid ads increase your reach tenfold and unlike organic marketing, you have a lot more control over how your ads are shown. You get to choose the platform, your audience, and even how much you spend (within reason). If your business can afford a budget for paid ads then services are undoubtedly worth consideration.
Finding ways to boost your conversion rate isn’t an easy task. Aside from following guidance from YouTube gurus and marketing blogs, you won’t have the experience required to know for sure what your campaign needs. This is why PPC services are extremely helpful.
Having an agency by your side provides tremendous benefits, and KonvertLab is no different. Whatever services you’re looking for, we’re here to help. Check out our portfolio and see what we’re capable of, then book a call below and find out what we can do for your business.