You’ve finished creating your mobile app and now it’s time to put it out in the world. Great! But you may have a surprise waiting for you; getting people to download your app is harder than you thought.
It doesn’t matter how much time and effort you put into developing the app, or even how great of an app it actually is. The app marketplace is a land of fierce competition. In fact, it’s been forecast that by 2022, app downloads will reach over 258 billion in one year.
The good news is, there are a number of ways to boost your app store downloads. You simply need to educate yourself and do some experimenting to find out what works for you.
That’s why we’re going over our top five tips that you can use to get more people downloading your app from the app store.
1. App Store Optimization
Just like websites require SEO to rank well in search engines, your app needs ASO (app store optimization). That’s right, you can optimize your app for better results in the app store.
You’ll need to start by adding keywords to the title and a description of your app, and make sure they’re relevant to the type of industry your app caters to. Take advantage of keyword research tools to help you discover the most relevant high volume keyword you can use.
You should also include backlinks to high-quality, relevant websites while also having others link to your app if possible. This will help expose your app to more people. It’s also a good idea that if you plan on targeting audiences all over the world then you should consider multilingual features to your app.
Put yourself in the place of a smartphone user. Does the app’s icon appeal to you? Are the screenshots in the description giving you insight into the app itself? Does the description actually describe the app and it’s key features?
Each of these things are important and if you can answer yes to all of them, you’re on the right track to increase your app store downloads. If not, you know what your next steps are and you may want to consider Apple’s advice on designing a product page.
2. Exposure Through Social Media
Using social media is a great way to advertise to the right audience. However, you need to take the right approach. Simply pushing your app in front of people may backfire and prevent them from downloading it.
Instead, start conversations and engage in interactions with your audience. Make sure you keep your brand persona in mind and stay consistent with your voice.
With so many active social media users, it’s more than likely that advertising your app through social media will eventually reach your target audience.
This will also increase word-of-mouth exposure. You can then start advertising, holding contests, and hosting giveaways to get even more attention while also encouraging your existing followers to share your app.
3. Encourage Reviews of Your App
Once people start downloading your app, you need to encourage them to leave reviews. Not only do an overwhelming number of reviews send a positive message to potential users, but this will increase your rankings in the app store.
Use in-app messaging to ask for customers to leave their comments. However, make sure you don’t bombard them with messages. This is an easy way to lose business and reduce the number of people using your app.
In addition, respond to reviews in a professional manner as this shows others that your brand actively engages with users.
Although bad reviews are frustrating and will give you a lower overall rating, they can highlight potential improvements for you to make. If someone reports a problem, thank them for the feedback then get to work on fixing the issue.
4. Content Marketing
Publishing well-written content regarding your app is a great way to create a buzz. You can also create video content as well.
Consider writing blog articles geared toward your target audience. Let them know how your app can help them or provide the type of entertainment they’re looking for. Or, create videos that demonstrate how your app works and what features a user enjoys.
Make sure you circulate this content via social media.
5. Design an App Icon That Works
Neglecting the design of your app icon is a huge mistake. This graphic element acts as the brand for your app and helps catch potential users’ eye.
When thinking of the design, you want to represent the industry you’re targeting. You also want the icon to provide potential users with some indication of what the app is all about.
A good rule of thumb is to create something modern and simple. Cluttered designs often get overlooked, thus minimalist designs are usually the go-to.
Boost Your App Store Downloads Today
Creating an app takes time and money, which means you need it to be a success and get plenty of exposure to do so. Apps also have a huge impact on your business reputation, both positive and negative.
Use these five tips for getting more app store downloads and in no time at all, your name will be out there and you’ll be getting the downloads you deserve.
Whether it’s Social Media Marketing or App Marketing, KonvertLab can help you to gain more exposure through professional ad campaigns. Contact us today to find out how we can help, what results to expect, and we’ll get started today!