War of the Words: Bing Search Ads vs Google Ads

Google search engine serves over 40,000 queries per minute. With so many people using Google search, does that mean you should put all of your money, time, and effort into AdWords?

What about Bing search?

Should you spend money on Bing Ads, Google Adwords, or split it between them both? Continue reading this article to learn some of the key differences between Bing search ads and Google AdWords.

Bing Search Ads

Understanding how Bing’s ad platform is different than Google AdWords is the first step to getting the most out of Bing search ads.

One of the biggest differences people notice is that Bing is cheaper to purchase ads on than Google. The auction system Bing uses is similar to Google, but you won’t see the prices Google asks when you advertise on Bing.

According to Search Engine Watch, it is 63.23% cheaper to get a conversion on Bing vs. Google. Those are some major savings that in the long run will keep your campaign as cost-effective as possible!

If you want to schedule ads, Bing is definitely the easier platform. When you set up a campaign, you can assign different time zones to each campaign.

It is also easier to target specific devices when you are using Bing ads than if you are using Google AdWords. So, if you want to target an audience of Swedish iPhone users, Bing’s targeting features make that easily achievable.

Google AdWords

If you want to get your ad in front of as many people as possible, Google AdWords is the place to go. Google has had the lion’s share of search engine traffic for years now, and it doesn’t look like it is going to change any time soon.

With Google AdWords, you are still able to get a lot of attention, analytics and important metrics for measuring your campaign. While Bing might have the advantage in terms of the features it has to offer, Google has a massive search volume that you can’t afford to ignore completely.

Using a Multi-Channel Approach

If you feel like there is too much information and a lot of overwhelm that comes along with it, you can import your AdWords campaign to Bing search ads. There is a feature that lets you import your campaigns, so you don’t have to rethink everything.

While you might want to tweak some things, if you have a base to work from, it will allow you to get a head start on the Bing platform. There is not a similar feature on Google AdWords, however. Thus, if you’re starting on Bing and not Google – you’re out of luck there.

Using a multi-channel approach will allow you to reach more of the people that are important to you. If you want to reach people in higher income brackets, Bing allows you to access more of these people.

Google may have the lion’s share in the search engines, but Bing has many benefits including being able to target people that are in the upper-income brackets.

Putting Your Strategy Into Play

Finding the right balance between Google Adwords and Bing Ads takes time and patience (the latter is where most people struggle!). So, if you want to avoid wasting time and want to start seeing results, let the pros take control of it for you.

Schedule a call with KonvertLab today and we’ll focus on getting your ad campaign the best results.