5 Totally Underrated and Free Google Ads Tools to Use in 2019

What are you doing to be found online? Are you taking advantage of the AdWords tools that are available to you?

With PPC always evolving, it’s important to know how to best optimize your campaigns. 

A large part of a successful SEM strategy relies on proper keywords. You may think you can guess what people are searching, but this approach can lead to wasted time and money.

Looking for free AdWords tools to make sure you’re targeting only the best keywords? Check out five amazing options below!

1. SplitTester

A/B testing keywords can be a time-consuming process. It can be frustrating too, as sometimes no front-runner will be apparent. This is especially true for low volume accounts.

But taking this time can make all the difference.

Provide SplitTester with the number of clicks and click-through rates (CTR) for each ad version. In return, it will give you an analysis on which of your ads is better than the other.

This tool gives you a quick and dirty look early on at whether or not A/B testing will be worth it. If it suggests no difference, cut the current test and instead test different pairs of ads.

2. Ubersuggest

This free tool is a powerful keyword resource. It’s easy to use, meaning you don’t have to be a trained professional to get the most out of it.

Enter one of your primary terms, a region, and the language of the audience you want to target. Ubersuggest will then give you a list of keyword variations with links to its Google Trends data.

Recently, Ubersuggest was updated and now doubles as a competitor research tool too. After entering your competitor’s domain you’ll be shown a lot of useful information, including:

  • Which keywords they rank for and the Google rankings
  • Their website’s top performing pages (based on page views)
  • How much they’re spending on ads
  • … and a lot of other insightful data

This tool is especially helpful when you need to identify keywords in a location you are unfamiliar with. Say you want to target Francophones (French speakers).

This tool will provide you with translations, but will also highlight any regional dialect nuances to be aware of. Once you select your keywords, you can copy them, or export them, and upload them to your AdWords account.

3. WordStream

This free AdWords tool can help you with keyword suggestions, keyword groups, and keyword analysis. WordStream comes packed with a massive database. You can narrow down the lengthy keyword lists you get using various search filters.  

This tool also comes with a Niche Finder Tool which lets you explore niches associated with a specific keyword.

So, how does it work? Simple – you enter your website’s domain, select the most relevant industry, and a country. A quick analysis will be run and afterwards, you’ll see a long list of keyword suggestions and their monthly searches, competition, and the average cost-per click (CPC).

4. SEO Book

This tool came about back in 2003. It’s one of the oldest sites that is still regularly updated and is just as useful as it was back then.

SEO Book has a training module for anyone that is completely new to keyword research. Create an account and type a keyword in and it will give you suggested phrases and an estimate for search volume – it’s as simple as that.

SEO Book's free AdWords tools

For those who are just getting started and have little experience with online marketing – or just want to enhance their skillset – SEO Book has a fantastic library of courses that’ll teach you the basics to get you up on your feet.

5. Wordpot

Wordpot offers a vast free plan, much more than other tools provide free users with. It can even give you insight into daily search volume, not just monthly!

With WordPot, you have access to a database with 60 million keywords.

Honing in on the keywords that your target customers are searching for will help you create campaigns that generate the highest purchase intent. 

Nail Your AdWords Campaign Every Time

With these free AdWords tools in your back pocket, you’ll be well on your way to optimizing your campaigns and crushing your competition on Google.  You’ll also be creating cost-efficient campaigns that’ll make sure you get the most out of your budget – no more wasting valuable cash!

Still not sure how to use these tools to ramp up your digital marketing?    

Consider reaching out for a free consultation. Our team will be happy to help answer your questions and get you well on your way to success! 

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